Why do we walk AGAINST traffic? I’m embarrassed to say that I had to look up the answer to this question. According to Jean Knaack, Executive Director of Road Runners Club of America. “The reason is simple- you can’t react to something you can’t see”. Makes sense. Too much sense. Feels like a life lesson, …
Photo Finish The world loves racing. With little effort, it doesn’t take long to come up with 10 different types of racing we enjoy watching. Auto Racing, Track and Field, Horse Racing and my favorite… Baby racing (saw it during halftime of an NBA game once) to name a few. When did humans transition from …
Store 360 – What’s the Perfect Store? Nothing like a good Yogi Berra quote to completely define the hard to define! Today I’m kicking off the series “Executing Perfection” where I explore the challenges Brands, Retailers, Distributors and Wholesalers are having with store execution today and how technology can meet these challenges. If …
AI and the Perfect Store “Don’t worry that I’m yelling at you, worry when I stop” ~Bobby Knight Bobby Knight known as “The General” was considered one of the greatest basketball coaches in the history of college basketball coaching the Indiana Hoosiers to 3 National Championships and 11 Big Ten Championships. He was recognized as …
Curating Actionable Data with AI-Image Recognition “Every Hand is a Winner” – The Gambler “Every Gambler knows, the secret to survival is knowing what to throw away and knowing what to keep” The CPG industry is not known for taking many risks, especially if you for an industry stalworth such as @Unilever, @Coca-Cola, @Smuckers or …
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Detecting the Next Movement 0% Alcohol Spirits, Beer, Wine….. There is a global movement in the Alcohol Industry I have been in the beverage and CPG industry for over a couple of decades and during this time there have been some pretty big movements that have established themselves over the years. What makes a movement …
Maxerience’s Pic2Pog The Picture Predicament We all know that the smartphone has changed the world of retail forever. Like most “Phenomenons”, what WAS “out of the world” gets absorbed into the mainstream becoming a part of a routine, check the box, activity no one really thinks about. Taking pictures at retail has fallen into this …
Red Pants…. Generating Value Beyond Price with AI Are you really wearing Red Pants? I had the distinct pleasure of working for Redbull energy drink for 5 years from 2010-2015. These were incredible years for the brand. The Energy Drink category was starting impact traditional Carbonated Soft Drink (CSD) sales and therefore gaining more space- …
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Understanding the Situation with AI We are quickly approaching 2023 Joint Business Planning meetings with our retailers. I hope your meetings don’t turn out like this hilarious CPG sales rep voice over of this famous scene from Few Good Men (Link Attached). To hopefully avoid these types of arguments, I’ve used a tool called the Conceptual …
Why is DSD So Important “In theory, there is no difference between theory and practice. In practice there is.” ~Yogi Berra DSD or Direct Store Delivery is the backbone of the beverage, snacks and dairy industry. Defined by grit. Route Drivers are the “First Responders” of the industry. While Executives and Managers “Plan”, DSD drivers …
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