Compliance Reporting
AI-Generated Compliance Reporting to Drive Accountability
Defining Compliance at Retail
The best Distributors and Wholesalers in the world are defined by their ability to drive compliance. That is, executing the planogram or display with perfection. When planograms are in compliance, products move through the distributor with maximum efficiency. Shopper off-take is maximized which helps develop accurate forecasts leading to optimized routing and satisfied Vendor Partners.
The Problem
Executing perfection is hard. Measuring compliance is even harder. Today’s Distributor and Wholesaler is managing hundreds of brands, thousands of items with hundreds of routes. Complexity is the problem. Store level planograms, competitors taking space, and vendor supply issues are a few of the problems that disrupt compliance. At the same time, Vendors want reporting to hold distributors and retailers accountable for what is promised. Distributors are caught between delivering cases or delivering reporting. When manual reporting doesn’t generate revenue, the decision becomes pretty easy. Solving these problems require technology.
The Solution
Maxerience has developed several tools to solve problems relating to compliance. Utilizing AI-Image Recognition, AI-Business Rules Engine, and IoT technologies, Maxerience has developed tools such as Store360 and PicToPog to digitize store level data from photos taken during each store visit. This data is compared to what is expected to develop gaps in compliance that are measured using a grading or scoring scale.
Distributors can stack rank compliance by route, store or category which will help fix the biggest problems faster. In addition, this same data can be used to report to Vendor Partners autonomously and in many cases, real-time.
Store360 Track all execution from primary shelf, off-shelf display, point of sale material and pricing.
PicToPOG Turn a picture from the field into an editable planogram that integrates with sales data. Determine the value of an out of stock event to fixing planogram compliance.
Customer Dashboards: Organize “BIG DATA” captured at retail, across a given retailer, retail channel or market into customizable BI reporting dashboards. Data can be integrated into CRM tools such as Salesforce, Hubspot and others.
Benefits
- Capture greater detail without bias of manual audit
- Real-Time Gap reporting in store enabling immediate correction
- Scale data capture building a comprehensive assessment of compliance performance
- Integrate sales data to facilitate specific causal factors for brand performance
