The “Perfect Store” is a term being used to describe how a given brand should be represented across specific retailers, retail channels or markets. CPG Companies specifically, invest millions of dollars developing merchandising principles or standards that, when executed at retail, optimize their performance. For many CPG Company’s, multiple merchandising standards may be created across different brands, locations within a store, and new item launches. If you are a CPG company in the beverage space, for example, you may have standards to guide merchandising of several brands, off-shelf display, and promotional execution.