Shopper Marketing represents the “Voice” of the organization, how a brand talks to its’ consumers and attracts shoppers to its’ brand.  Shopper Marketers are consumed by developing the right message, eye–catching font, and impactful color schemes that is “On brand”.  Millions of dollars are invested in Point-of-Sale materials to amplify this message at the point of purchase.  All of these efforts are moot without perfect execution.   Understanding how you are “Seen” is critical to understanding the impact of how you are “heard”.  How your competition is talking to your consumers at point of purchase is critical to showing risk.  Maxerience Store360 can scale this understanding across retailers, retail channels and markets.