Reset Execution Tracking
Leveraging AI-Image Recognition Technology to Drive Reset Execution Compliance
Defining Reset Compliance
Every year, sometimes twice a year, every category within a bricks and mortar store updates their product assortment and item positioning on the shelf. This is event is known as the reset. Vendors or Suppliers pitch their product ideas to the retailer, a planogram is created, then the stores reset their shelves to reflect the new planogram.
The Problem
Retailers are typically responsible for executing the annual category reset. This burden often rests on current store personnel to take time away from customers to perform the reset. Often, incremental resources or third party providers will execute the reset across a chain. The reset NEVER goes smoothly. New items might not ship to the store in time, labor assigned to the store doesn’t show up, or the printer for price tags breaks down. Busy stores try to perform reset after hours making fixing these problems even harder. Retailers feel the pressure from vendors when things go wrong. More pressure when Retailers are blind to how the category was reset and what issues need to be addressed.
The Solution
Solution: Maxerience has you covered with store360 and PicToPog tools. Leveraging AI-Image Recognition, Maxerience can track planogram compliance, in real-time, once the reset is complete. Details such as product placement, pricing tags, point of sale and new items can all be tracked from a single photo. This data is then compared with the published planogram to determine gaps that need to be addressed. If there are out of stocks, notifications can be sent to vendors so they can fix the issue. Third Party companies hired to perform the reset can be measured and held accountable for accuracy.
Customer Dashboards. Organize “BIG DATA” captured at retail, across a given retailer, retail channel or market into customizable BI reporting dashboards. Data can be integrated into CRM tools such as Salesforce, Hubspot and others.
Store360 Track all execution from primary shelf, off-shelf display, point of sale material and pricing.
PicToPOG Turn a picture from the field into an editable planogram that integrates with sales data. Determine the value of an out of stock event to fixing planogram compliance.
Customer Dashboards. Organize “BIG DATA” captured at retail, across a given retailer, retail channel or market into customizable BI reporting dashboards. Data can be integrated into CRM tools such as Salesforce, Hubspot and others.
Benefits
1. Capture greater detail without bias of manual audit
2. Real-Time Gap reporting in store enabling immediate correction
3. Scale data capture building a comprehensive assessment of compliance performance
4. Hold Third Party Resources accountable for compliance
