Understanding the Situation with AI

Understanding the Situation with AI We are quickly approaching 2023 Joint Business Planning meetings with our retailers.  I hope your meetings don’t turn out like this hilarious CPG sales rep voice over of this famous scene from Few Good Men (Link Attached).  To hopefully avoid these types of arguments, I’ve used...

Red Pants…. Generating Value Beyond Price with AI

Red Pants…. Generating Value Beyond Price with AI Are you really wearing Red Pants? I had the distinct pleasure of working for Redbull energy drink for 5 years from 2010-2015.  These were incredible years for the brand.  The Energy Drink category was starting impact traditional Carbonated Soft Drink (CSD) sales...

Maxerience’s PIC2POG

Maxerience's Pic2Pog The Picture Predicament We all know that the smartphone has changed the world of retail forever.  Like most “Phenomenons”, what WAS “out of the world” gets absorbed into the mainstream becoming a part of a routine, check the box, activity no one really thinks about.  Taking pictures at...

Detecting the Next Movement

Detecting the Next Movement 0% Alcohol Spirits, Beer, Wine….. There is a global movement in the Alcohol Industry I have been in the beverage and CPG industry for over a couple of decades and during this time there have been some pretty big movements that have established themselves over the...