Vendor Relations is on the Front Line for every distributor or wholesaler. Equal parts Defender, Counselor, Industry Expert and Enforcer. Vendor Relations makes sure brand priorities are managed and executed while balancing the capabilities of the organization. Managing contractual performance metrics, new item launch initiatives and overall Joint Business Plans needs cutting edge tools to stay on top. Maxerience Store360, PIC2POG are the tools every professional in the Vendor Relations need to play offense with vendors.