Store360 Diary Study
Automating Planogram Compliance and Providing Real-Time Sales Insights to Leader in the Dairy Category
A leading producer and distributor of dairy and dairy alternative products
The Problem
- Vision group worked closely with a leading CPG in the dairy and dairy alternative categories
- The dairy category has become incredibly complex as traditional and alternative milks such almond milk, oat milk, and lactose-free gain consumer acceptance
- Dairy is a very regional business as local dairy farms sell their brands to national chains on a regional basis. This creates additional complexity for national brands like Silk, a Danone national brand
- Competition for local cold cases, required for dairy products, has heated up with innovation and regional brands
- This CPG, selling across many dairy categories from milk and milk alternatives to yogurt and ice cream, requires execution in many places
- This complexity across the country creates many blind spots for dairy producers in executing the Perfect Store, a term used by leading producers describing how products should be merchandised
- Margin pressure in the dairy industry from commodity inputs has put additional pressure on planogram creation
Result
- Vision Group deployed two tools, Store360 and PicToPog, in addition to providing additional space management resources to Danone to measure current store level execution
- This CPG utilizes these two Vision Group solutions to create optimized planograms through PicToPog and verify their deployment using Store360
- Vision Group’s solutions integrated with point of sale and syndicated data to support space to sales indices, providing real-time insights
The Future for Danone
- This CPG has committed to expanding categories, retailers and geographies in measuring perfect store compliance.
- Given the dynamics in commodity pricing within dairy, this CPG is looking to leverage AI to support revenue management initiatives
